I can't tell if I was influential or just ahead of the market. Regular Net-Savvy Executive readers saw What's your word for people? here last month, when I mused about using words like user and consumer (among others) to describe people. This week, Forrester VP Josh Bernoff kicked off a full-blown meme with I'm sick of users, in which he gives a fuller explanation of why he prefers people to users. Max Kalehoff adds The “user” is dead, but what about the consumer?
Naturally, I enjoyed both posts.
Tags: Tag you're it