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It's not exactly from a disinterested observer, but this BuzzGain post makes solid observations on the social media analysis platform market. I'd add another point of differentiation: focusing on different applications within the enterprise.
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In crowdsourcing the job description, Best Buy is opening a public discussion of what the social media job is. If you're considering creating (or seeking) one of these positions, you'll want to follow the discussion.
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Trouble finding tools for monitoring social media in Asia (multiple countries).
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