links for 2009-05-07

  • "Social media-only analysis is 'not a mirror' of all WOM, and one does not predict the other, says [Keller Fay Group] COO Brad Fay." Despite the casual conflation of WOM and social media, they're two different things, and we need to understand how the different schools of measurement work together to support the same clients.

About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
  • Principal, Social Target
  • Profile
  • Highlights from the archive

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