links for 2007-10-10 (The Net-Savvy Executive)

links for 2007-10-10

Why blog monitoring is useless without community context

You're in a coffee shop, and someone starts to talk about your company. What do you do? Well, it depends. In a real coffee shop, you already know that. Josh walks through the scenarios in a helpful analogy.

(tags: socialmedia smr)
Corporations have anti-social media cultures

Interesting subtlety in the title: anti-social, not anti-social-media. I wonder how many communicators think of their methods as anti-social?

(tags: socialmedia marketing pr)

Posted by Nathan Gilliatt on October 10, 2007 12:26 AM | Permalink

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The Net-Savvy Executive

Social media and market intelligence for non-technical business leaders

links for 2007-10-10

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