The Net-Savvy Executive

On February 21, I'll be moderating a panel on listening to social media at the Triangle Interactive Marketing Association meeting in Raleigh, NC.

It's an important topic that more people need to understand, even if it's not the easiest topic to label. Search marketers call it online reputation monitoring, but we're going to take a broader view with a panel that represents three different perspectives on how social media and marketing interact:

• Corporate/client side: David Churbuck, Lenovo

• Search marketer: Andy Beal, Marketing Pilgrim

• PR/agency side: Cindy Akus, Crossroads PR
  

What to monitor, how and why, how to react to negative blogs, how to use social media to engage your customers—there's so much we can cover, and this group has real experience with all of it. If you get Andy and Cindy's Online Reputation Monitoring Beginner's Guide (PDF), you can reduce the furious note-taking, but bring your notebooks.

Details and registration

Where: Exploris, 201 East Hargett Street, Raleigh, NC (directions)

When: Wednesday, February 21, 11:30am to 1:30pm

Cost: $10 for Members, $30 for non-Members

RSVP

I'm studying Guy's advice for moderators, but the best part of this is the panelists. Any suggestions on questions I should ask them?

Tags: TIMA blog monitoring reputation social media SERM marketing Raleigh