New at Social Target

| 3 Comments

I spend a lot of time talking with social media analysis companies about their products and services. I talk with other folks—clients, media—about what vendors are doing, too. Today, I thought I'd take a minute to share some of what's happening around here.

  1. Round Two
    The RFI for the second edition of the Guide to Social Media Analysis is out. I'm tracking over 90 companies on five continents (welcome, Cape Town!), so the next release will be quite a bit larger than the first edition. To make the longer list manageable, I'm adding more quick-reference tables, too. (Later in the process, I'll go around for updates from the original 31 companies.)

    I suspect some of you are waiting for the second edition, so here's a deal for you: Buy the first edition now, and you'll get the update when it comes out in 2008. You'll be among the first to receive the second edition and avoid the likely price increase, too.

  2. Adjusting boundaries
    After multiple inquiries, I've decided to take on limited vendor-side consulting. Client-side work on social media strategy and vendor selection are at the core of my work, but my previous stance ("no vendor consulting") was too limiting. I've begun accepting sponsored speaking opportunities, and I will accept engagements with vendors looking into partnership opportunities (especially international).

    I talk with a lot of companies, and I have almost no NDAs, but I do have strong personal ethics. A lot of people have trusted me with confidential information, and I have no intention of violating that trust. So, I will continue to refrain from consulting vendors on product and market strategy.

  3. Web site update
    One of the comments on the Social Target web site was that some readers might react with a big "Huh?" So today, I added an introduction to social media analysis for people who find the site but don't follow the jargon.
And that's just the stuff I'm ready to talk about. ;-) It's been a busy, busy week year.


3 Comments

Congrats Nathan! Sounds like you're on a tear.

We look forward to the next version Nathan. Good luck with it.

Thanks, guys. It keeps me busy. :-)

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About Nathan Gilliatt

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  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
  • Principal, Social Target
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