Doesn't anybody at Edelman see the irony behind having their own paid critics writing Wal-Mart's Paid Critics blog?Sean Carton, quoted on Online Media Daily (via Shel Holtz)
The floggings continue. The lesson here? It's fine to pay outside experts to help you start a blog, but be sure to identify who really writes it. If the writer works for your PR firm, don't expect to earn a lot of goodwill with it.
If you're Wal-Mart, get a second opinion.
