I hesitate before posting about the blog, because blogging about blogging is the poster child of Internet navel-gazing, and, well, I never wanted to be a poster child. But I keep having variations on the same conversation, so here we are. Specifically, here you are, which is proof that something interesting happened along the way.
I started this blog with the idea of explaining social media and online intelligence concepts to a non-technical audience, but the content shifted. I ended up with a more expert audience, too, which works for me. It turns out that I enjoy exploring more specialized topics, and I lack the Cosmo/Men's Health talent for writing the same articles every month (Abs! Exercise! Diet! Sex!).
So the blog gradually became a blog for experts, featuring a mix of news and insight. Conveniently, insight posts represent one of the more difficult styles of blogging. Oh, well. My parents read it, which helps them understand what I do.
All quiet in the comments
Watching subscriber numbers go up is always good for the ego, but there's another metric that isn't so encouraging: the Conversational Index, which is the ratio of comments and trackbacks to posts. I welcome your comments, but most days, you don't leave any.
I can think of four reasons for the silence that follows any particular post.
- The post was stupid. I really hope that's not it (and I don't think it is).
- It was obvious. Better than stupid, but not much.
- It was brilliant and insightful, but you don't want to point that out to your competitors who also read the blog but may have missed the point.
- You're just not the comment-writing type.
But if it stays quiet, I just might start making obvious mistakes to bate you. Would that be better?