Looking for interesting numbers for your next briefing? A recent Ipsos MORI poll on European attitudes toward blogs and their influence on buying decisions may help.
Some of their conclusions:
- Blogs are now a near second to newspapers as the most trusted information source.
- High spenders are most trusting of blogs.
- France leads European blogging; the British are the least blog-aware.
- Blogs are now driving purchase decisions.
- They also block purchases.
